Open Hands Pathways
A/B Funnel Experiment
Two source-tracked landing paths for testing OHP positioning before choosing the main website direction.
Main Site Direction
OHP Homepage Prototype
Brand-level trust page that routes visitors into Launch Support or Faith Momentum without competing with either funnel.
Primary Metric
Qualified applications
Judge by fit quality, not raw clicks.
Decision Window
2 to 4 weeks
Run organic first, then a small paid test.
Capacity Guardrail
12 active clients
Applications protect fit, scope, and quality.
Launch Support
Young adults who feel stuck and families who need a way forward.
Angle: Parent/family urgency, launch support, structure, confidence, and follow-through.
Lead #56 · Opportunity #20
Faith Momentum
Adults of faith rebuilding rhythm after anxiety, depression, grief, or life disruption.
Angle: Founder-led depth, Christian practical support, and rebuilding forward movement.
Lead #57 · Opportunity #21